The key to Rank on Google
One of the most important things to starting a successful website for a business is getting recognized organically via search engine optimization (SEO) and a higher rank on Google. Simultaneously, this is one of the hardest things to achieve in building successful websites.
In order to implement strong SEO, there are a couple things you need to know. First of all, patience and consistency is crucial with content, as optimizing content for a website on Google, Bing, and other search engines is a long-term game.
However, one of the most challenging aspects for any small business is curating valuable content. This is something that our team has struggled with for years as a digital marketer, however, I’ve found a crucial secret.
The solution to rank on Google and more
Since I started, I had struggled with finding SEO-friendly content that is currently trending, until I found out about SEMRush some time ago. It is a tool that has completely changed my marketing strategy.
The first thing I did once I signed up for this powerful tool was perform an SEO Audit on my business’ website. This immediately told me what I was doing wrong on my website and why I was not ranking correctly.
I was able to customize my SEO audit with exclusions and individual check filters which allowed me to get a clear picture of what I was doing right and wrong.
The audit gave me a clear understanding of the issues holding my site back. One of the coolest things is that I can download the audit report as a PDF or a CSV file.
Implementing crucial search engine optimization (SEO)
If your site is built on WordPress, there are many plugins to enhance the site’s SEO. The best plugin on the market to help rank on Google and enhance search engine optimization is AllInOne SEO.
This plugin injects SEO tagging into pages, blog posts, and even edit your social call-to-action buttons. AllInOne SEO just received a major overhaul which shows you exactly how your page will look on a Google Listing.
It is possible to add focus key-phrases to a post or page and AllInOne SEO will indicate if the site is healthy or not.
In order to get ahead of the competition and build an effective marketing strategy, you must perform a site audit. This is one of the many benefits of SEMRush.
Other key benefits include: SEO, Advertising, Social Media Management, Content Writing, Topic Research, and Reporting Management. Over the coming days, we will be publishing a series of articles specifically about the many benefits of this wonderful service.
Updated November 20th, 2020
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